For a large part of their history, the U.S. Army has relied on tried-and-true methods to recruit their newest. But annual deficits in recent years have made it clear that the technology recruiters use has become outdated, cumbersome, and ill-suited to fit the needs of today’s digital world.
In December 2023, Peraton designed and launched GoRecruit Mobile, a cutting edge and secure native iPhone app tailored to meet the needs of today’s recruiters. Designed with a mobile-first approach, this app empowers 10,000 recruiters across the nation and abroad to engage with potential candidates from virtually anywhere.
Since it began operation in December 2023, GoRecruit has helped to drive a 23% increase in recruit contracts and boosted recruiter productivity by 33%, streamlining operations and enhancing recruiter-candidate engagement.
Brandon Mitchell, who led the design strategy for GoRecruit, discusses how Peraton used design thinking and an API-first approach to launch an application platform that is truly changing the way prospecting and recruiting is done in the Army.
What are some of the major challenges that U.S. Army recruiters faced prior to the launch of GoRecruit Mobile in late 2023?
Before GoRecruit Mobile was introduced, U.S. Army recruiters faced several key challenges. They relied on outdated tools that were often cumbersome and heavily office dependent. This made it difficult for recruiters to stay effective while working in the field, where most of their interactions with potential candidates take place. Additionally, capturing, organizing, and communicating candidate data was a time-consuming process, which reduced face-to-face interactions. The lack of modern tools also made it harder to engage younger candidates who are accustomed to mobile-first, digital communication.
How was GoRecruit designed with recruiters in mind to better their outcomes?
GoRecruit was developed with a deep understanding of the recruiters’ real-world needs. The app’s development process included close collaboration with recruiters through feedback sessions, continual rapid prototyping, and hands-on testing. This user-centered approach ensured that the app addressed practical challenges recruiters faced daily. For example, its numerous features, offline functionality, and seamless data integration with legacy Army systems were all included to make the recruiters’ workflow as efficient and straightforward as possible.
GoRecruit Mobile is loaded with features to keep recruiters productive
What are some of the app’s key features that make it a game-changing tool?
GoRecruit Mobile is packed with features that have transformed Army recruiting operations. Some of its most impactful features include:
- Instant communication tools: recruiters can send texts or emails to individuals or groups directly from the app.
- GPS integration: provides address access and facilitates driving directions, making field logistics seamless.
- Offline functionality: enables recruiters to work in areas with limited or no connectivity, ensuring productivity anywhere.
- Comprehensive candidate management: from scanning driver’s licenses to tracking referrals and scheduling follow-ups, the app streamlines every aspect of candidate management.
- Goal tracking and gamification: Features like goals visualization, badges and rings help to track progress designed to keep recruiters motivated and accountable.
How important is digital transformation when it comes to recruiting operations?
Digital transformation is critical in modern recruiting operations, especially for an organization like the U.S. Army. It enables recruiters to work more efficiently and engage with candidates in ways that resonate with a younger, tech-savvy audience. Mobile-first tools like GoRecruit demonstrate how technology can remove barriers, streamline processes, and deliver better outcomes. Beyond improving day-to-day operations, digital transformation also ensures that the Army can remain competitive in attracting the best talent in an increasingly digital world. Tools like GoRecruit show that embracing technology isn’t just about convenience—it’s about staying mission-ready in a rapidly evolving landscape.
The way we’ve designed GoRecruit will also allow us to tailor the platform, so it might be used by other military branches. Its flexibility and API-first approach with legacy applications will allow us to plug into existing systems that might exist in other organizations that want to leverage the power of GoRecruit Mobile.
How do you effectively provide training and documentation to over 10,000 Army recruiters that use the App?
Effectively training and supporting over 10,000 Army recruiters requires solutions that are both scalable and engaging. One of the most impactful methods we’ve implemented is using AI-driven content featuring short video vignettes, as opposed to exhaustive documentation that no one reads. These vignettes are highly engaging and include the use of AI “avatars” that provide user-friendly video content that can quickly explain app features, workflows, and troubleshooting tips in a way that feels interactive and human.
Leveraging AI videos to increase adoption and provide useful training
By leveraging this modern, AI-powered approach, GoRecruit ensures that every recruiter, regardless of location, has access to up-to-date, easy-to-understand training materials. This not only boosts adoption but also ensures a consistent user experience across the board. It’s a powerful example of how technology can simplify complex tasks and deliver immediate value to users.
